On May 11th, the “2023 Chinese Brand Value Evaluation Information Release Activity” jointly organized by China Brand Building Promotion Association and Zhejiang People’s Government was successfully held in Deqing, Zhejiang.

On May 11th, the “2023 Chinese Brand Value Evaluation Information Release Activity” jointly organized by China Brand Building Promotion Association and Zhejiang People’s Government was successfully held in Deqing, Zhejiang. In this evaluation information release activity, Qingte Group ranked the fourth in the automobile and parts group, with brand strength of 818 and brand value of 3.693 billion yuan, an increase of 500 million yuan compared with last year, reaching a record high.
China brand value evaluation information release follows international standards and national standards, adhere to the “scientific, fair, open, recognized” principle, has been widely recognized by the industry and society. Brand value evaluation is the main way to cultivate and publicize famous brands in the world. It is also an important measure for enterprises to form brand influence and expand the market.
Brand cultivation and development has always been the focus of the management and development process of Qingte Group. Until this year, the group has participated in the evaluation of Chinese brand value for eight consecutive years, and the brand value continues to grow and the brand influence continues to expand.
In accordance with the group’s management policy of “stable operation, enhanced efficiency and strong brand”, the group has further deepened the relevant functions of brand strategy, organized the formulation of a three-year brand strategic plan to deepen the connotation of brand value, dig deep the potential of brand value, and make continuous efforts to build Qingte strong brand and lead the business growth.